Coinbase introduced a token sales platform giving investors early access to new listings under a regulated, fair-allocation model.
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Posted November 11, 2025 at 8:47 am EST.
Crypto exchange Coinbase has launched a new digital token sales platform that allows individual investors to purchase digital tokens before they are listed on the exchange.
“Token launches needed a change. So we built it,” said Coinbase.
The platform aims to reboot the initial coin offering (ICO) model with built-in investor protections and a fair allocation algorithm. Investors will have a one-week window to submit purchase requests, after which tokens will be distributed equitably to avoid the first-come, first-served approach.
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These token purchases must be made using USDC, and project teams will be barred from selling their tokens for six months after the sale.
Coinbase plans to host about one token sale per month, with the blockchain startup Monad as the first issuer on this platform starting Nov. 17.
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