Although the 2024 buzz around Telegram mini-games has mainly been driven by airdrops, as web3 analytics company Helika recently pointed out in its report on Telegram gaming, this trend is likely to change as we head towards 2025.
Crunching some of its numbers shows the Telegram platform is quickly gaining momentum for reasons beyond simple clickers, with the addition of genres like shooters, platformers, and simulation.
Helika founder and CEO Anton Umnov has highlighted five points gathered from the report as well as the Telegram Gaming Accelerator, which is co-designed with Notcoin to help game developers scale on the platform.
According to Umnov, one of the games in the program showed strong retention with 45% of its monthly active users playing every day.
Umnov also rebuts the common claim that Telegram only attracts bots as opposed to real players, pointing out that 400,000 DAUWs had transferred an NFT.
“This is the perfect metric to assess real users amidst excessive botting and also demonstrates how TON gamers are highly active,” he commented.
Indeed, during Q3 2024 the number of wallets on Telegram interacting in some form with NFTs rose from 200,000 to over 1 million.
“We know web3 is rife with bots, but to see records of 1M unique wallets transferring items daily accurately displays real users.”
As emphasised by the Helika report, Telegram and its adjacent TON blockchain provides a main opportunity for games not only to boost user numbers through airdrops, but also funnel players to main experiences deployed on other platforms and ecosystems.
As the Q3 Big Blockchain Game report pointed out, “With Telegram now claiming around one billion accounts, many commentators are convinced this is just the start of blockchain game developers’ attempts to leverage what they believe is a massive new opportunity.”
With most of the web3 game sector facing significant challenges during Q2 and Q3, the evidence pointing towards a continued momentum for Telegram and TON is only growing stronger.
*Anton Umnov’s comments were first published on his LinkedIn profile, but has since been removed for unknown reasons.
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