The Trumps now control a multibillion-dollar stake in WLFI, where insiders hold most of the supply and traders are split between profit-taking and heavy shorting.
(Photo of Jingming Pan on Unsplash)
Posted September 2, 2025 at 10:41 am EST.
The Trump family now holds around $5 billion worth of World Liberty Financial’s WLFI governance tokens after a significant unlock of 24.6 billion tokens on Monday.
“This isn’t some meme coin, it’s the governance backbone of a real ecosystem changing how money moves,” claimed Donald Trump Jr., one of the project’s cofounders, on X.
Data from Arkham shows that several presale participants deposited their WLFI tokens to exchanges shortly after the token was made tradable. One trader made $19.2 million from selling 60 million WLFI tokens on Binance.
Some traders also wasted no time in opening significant shorts on WLFI. Lookonchain noted one whale had deposited $10 million in USDC on decentralized exchange Hyperliquid to short WLFI with 3x leverage.
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Around 56% of WLFI token supply is held by the founders, team and Trump family entities. That includes an entity called DT Marks DEFI LLC, which holds about 22.5 billion WLFI tokens.
“It also [DT Marks DEFI] takes 75% of net token sale revenue. One family captures the upside while everyone else takes market risk,” said pseudonymous analyst StarPlatinum on X.
“Maybe the token will go up because he’s the President. But history shows one thing: Insiders always sell.”
Late on Monday, WLFI shared a new proposal that called for using 100% of fees earned in protocol-owned liquidity (POL) to buy back and burn tokens.
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