Amy Oldenburg, Head of Digital Assets Strategy at Morgan Stanley, on the inflows that arrived before any sales push
Morgan Stanley has a large sales force, but Amy points out that the first $200 million or so was fully self-directed. It came straight from clients placing trades, before financial advisors or the sales team had even positioned the product. That push has since ramped up in the following weeks, but what struck her most was how much arrived in those early weeks on brand and effort alone.
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