Amy Oldenburg, Head of Digital Assets Strategy at Morgan Stanley, on the $400 million their Bitcoin ETP pulled in during a down market
Bitcoin already has more ETFs than almost any single asset, so Morgan Stanley entered a crowded space. But since launching on April 9th, their Bitcoin ETP has gathered around $400 million, striking in a down market full of outflow stories. Amy’s take is that even if the market didn’t need another ETP, you have to start with that OG Bitcoin product to build from, and they focused on making it well priced for the marketplace.
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